Wednesday, April 11, 2012

Green Works Reverse Graffiti Gallery

What if you could take a dirty, grimy city wall and turn it into artwork simply by cleaning it? Check out how Green Works is doing just that with their Reverse Graffiti Gallery campaign, which uses their products to clean dirt off of surfaces, leaving lovely art behind.

"In 2008, we set out to create a unique and breakthrough way to demonstrate the efficacy of Green Works products. We chose a high-traffic, extremely dirty, and large spot in San Francisco – the Broadway Tunnel – to become the canvas for a live 140-foot Green Works product demonstration. We enticed Paul “Moose” Curtis, a British pioneer of an art form called “clean tagging,” to help realize our vision. Green Works products are at least 95 percent plant-based, so we decided to reverse out a mural of plants and trees on a dirty city wall. With a powerful and larger-than-life demonstration, we encouraged people to think about what Green Works could do in their home if it could clean the dirt and grime off a busy transit tunnel. We saw great results with the original Reverse Graffiti project. We’re excited to elevate and continue the program on a larger scale with the creation of the Reverse Graffiti Gallery by Green Works in Los Angeles."

Above is the mural that Paul "Moose" Curtis created for Green Works in San Francisco. It really is quite amazing. First because you really see just how dirty the wall is and second because he took dirt and cleaning, and turned it into something beautiful and inspiring. You can watch the Reverse Graffiti Video to learn more about how this all got started.

Have you ever seen any "clean tagging" like this near where you live? How does this inspire you?

On May 29th, Green Works is making one of LA’s grimiest alleys beautiful and you can be there to see it happen and even help! Enter the Reverse Graffiti Gallery sweepstakes on the Green Works Facebook page for the chance to win a trip to Los Angeles, CA. While there, you will be able to help create a reverse graffiti image with artist Mr. Kiji. This will appear as the final art piece in the Reverse Graffiti Gallery. The winner of the grand prize will receive a three-day trip for two to Los Angeles to attend the Reverse Graffiti Gallery opening, a $1,000 gift card and day passes to some of the city’s museums. Deadline: April 26th, 2012 at 11:59 p.m. EST.

About Green Works
Green Works cleaning products are 95% naturally derived and are formulated using plant and mineral based ingredients. 

This post has been brought to you by Green Works.


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