Today I am heading out to Dearborn, Michigan to spend some more time with Ford! The last time I was there was back in January for the 2012 North American International Auto Show where Ford debuted the 2013 Ford Fusion. In addition to seeing all of the awesome electric and hybrid cars, I was able to learn about Ford's sustainability initiatives. This time around I will be there for Ford's "Go Further" Trend Conference.
During this conference, we will explore global consumer trends, what's in store for the future and test drive Ford's latest vehicles. I get to get behind the wheel of a Ford and I can't wait! I am also really looking forward to the "Eco Psychology" trend session. Not only will be discussing green trends, but one of the keynote speakers is Adrian Grenier, whom you probably know from the hit HBO series "Entourage."
So for the next 3 days I will be live tweeting, Facebook-ing and Instagram-ing from the event (What? Those are real words!) If you want to check in on what's going on, be sure to follow me!