Tuesday, September 22, 2009

I Count for My EARTH Campaign

We all know that the children are our future, and they are also the future of our planet. That is why it is so important for us to teach them about the environment and make them aware of what they can do to keep the planet healthy. How exactly can we engage them in this though? I Count For My Earth does just that.

The I Count For My EARTH (ICFME) campaign was founded by mom Lynn Hasselberger in 2006 when she witnessed the wasteful use of disposable water bottles at her son's sports games and school. After launching the campaign at her son's school, Lynn decided to take it step further and share eco-friendly products with everyone. That is when myEARTH360.com was born.

I Count For My Earth is a great way to not only educate children, but parents and schools as well! School's can sign up for free. Once they do, the school will be provided with free campaign materials like script-ready skits for students to use and interact with. ICFME will even provide a parent newsletter to keep everyone in the loop.

Another aspect of this that I love is the optional myEarth360.com program. I don't know about you, but I hate the junk that kids sell for school fundraisers. And my kids aren't even at that point yet! myEarth360.com is a Shop and Share program and instead of selling candy bars you'll be selling eco-friendly products like reusable water bottles. And there are no catalogs or door to door selling to deal with - it is all set up online. You just share the site and your school code with everyone you know and then your school receives 10% of all sales.

myEarth360.com sent me a SKOY cloth to test out so I can see first hand what kind of green products they sell. "The SKOY cloth is a fabulous, absorbent, biodegradable and natural multi-use cloth." I decided that I was going to use this in my kitchen, boy was I impressed! I just wet it, added a drop of my Earth Friendly dish soap and wiped down the table and counters. It did a great job! I even used it to clean out my boys' stainless steel cups and it worked so much easier than a sponge. One of my biggest complaints about sponges is that they take forever to completely dry and wind up smelling awful from bacteria build up. You will not have that problem with the SKOY. It dried so much faster than a sponge and had no smell. Still worried about bacteria? Just throw your wet SKOY in the microwave for a minute and it zaps them away. The SKOY is even washer safe.

So if your kids are in school and you are looking for away to raise their awareness for the environment, I Count For My Earth is the place to go to get started. I think it is great that there is this free tool out there for parents and schools to utilize. My son will start Kindergarten next year and I fully plan on getting involved with our school PTO. I can assure you that this campaign is something I am going to urge them to consider as well as the myEarth360.com Shop and Share program.


  1. My daughter's school is doing their fall fundraiser right now and its full of junk or fattening foods! I would love to be able to buy eco-friendly products from a school fundraiser.

    And don't you just love the SKOY cloths? I won some off a blog and I LOVE them!

  2. I love that you can throw it in the microwave to zap bacteria. Really a cool product. Sounds like a great campaign with a great purpose!

  3. What a great program!

    Oh, and I absolutely love our Skoy cloths too!

  4. I heart myEarth360! so many great finds, and all with a real heart behind them.


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